Darrell Allen
Freelance client workBrand identity

+RED Natural Power

Brand identity, packaging, and web design for +RED, a line of natural energy elixirs.

Engagement
Freelance Client Work
Industry
Beverage
Role
Creative Direction & Design
Deliverables
Identity, packaging, website
The line

Three cans, one mark

Power 20, Rescue, and Power: white, red, and black versions of the same bold diagonal mark.

The site

Built to sell

A product page that carries the packaging’s red and black straight through to the checkout.