A partner gets a printed program built for one room and one day. A shareholder gets an annual report built to be read line by line. An institutional client gets motion that explains a trading platform in seconds. The audience changes the form completely. The discipline underneath it doesn’t.
Corporate credibility built for three different rooms.
Corporate collateral across the Cantor Fitzgerald family of companies: Cantor’s Charity Day event program, BGC Partners’ annual report and Fenics platform brand work, and Newmark’s annual report materials.
Cantor Fitzgerald Charity Day
BGC Partners and Newmark
BGC Fenics
The printed program for Cantor’s annual Charity Day, the trading-floor event where the firm and its affiliates give the day’s revenue to charity. Built for one room on one day: the partners, donors, and guests on the floor.
Annual reports built to be read line by line. The work is in the data: revenue by geography and asset class, and financial highlights a shareholder can take in at a glance without losing any precision.
Motion for BGC’s Fenics trading technology, made for institutional clients who need to understand what the platform does in seconds, not pages.
