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Global Visual Storytelling Leader

Leading visual storytelling, design, and data journalism for one of the world’s largest news organizations.

Pulitzer Prize Finalist

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Ed Murrow Award

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Webby People's Choice Award

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National Headliner Award

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James Beard Award

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Overseas Press Club Award

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Pulitzer Prize Finalist - Ed Murrow Award - Webby People's Choice Award - National Headliner Award - James Beard Award - Overseas Press Club Award -

Visual Storytelling

Award-Winning Narrative Design With Global Reach

I lead the creative direction behind AP’s most ambitious stories — blending design, motion, data, reporting, and interactive tools to build meaningful visual experiences.

Role:
Executive Creative Direction · Creative Strategy · Story Development · Motion & Video Direction · Interactive Design

Pulitzer Finalist · Murrow Award Winner National Headliner Best in Show

Protein Problems: James Beard Award — Visual Storytelling

36 Days Adrift: Webby People’s Choice Award · Overseas Press Club Award

Leadership

As Director of Global Design & Presentation at The Associated Press, I lead teams of designers, developers, and visual journalists producing graphics, motion, data visualization, and interactive storytelling supporting breaking news, investigations, and enterprise reporting.

Our work reaches audiences and media partners worldwide across digital and broadcast platforms.

Data Visualization & Interactive Design

Transforming Complex Information Into Clear, Human-Centered Visuals

I direct interactive experiences that help global audiences understand complex topics quickly and intuitively.

Role:
Data Visualization Strategy · UX Collaboration · Creative Direction · Interactive Design · Editorial Alignment

Approach

I focus on building teams and systems that help newsrooms translate complex reporting into clear, accessible visual storytelling. My work sits at the intersection of editorial reporting, design, and technology.

Revenue Through Digital Storytelling

Driving Engagement, Growth & Monetization Through Creative Strategy

My creative leadership focuses not only on storytelling, but also on measurable business impact. I help organizations expand product offerings, increase engagement, and strengthen revenue through premium content systems.

Role:
Creative Strategy · Business Alignment · Brand Partnerships · Product Integration ·Revenue-Focused Creative.

GraphicsBank

$6.5–$7M Annual Revenue

Creative lead for AP’s global visual content platform.
Expanded offerings, strengthened brand identity, and supported revenue growth.

Olympics Interactives

$350K+ Direct Revenue

Directed medal trackers and interactive visual products.
Generated tens of millions of pageviews across AP News & partner sites.

AP News Design

Establishing a Global Creative Identity

Enhance production output while ensuring consistent brand identity across all digital products.

Developed a cohesive global brand identity system, enabling producers and editors to streamline design workflows and focus on content creation.

Delivered a clean, recognizable aesthetic that differentiates each video product for a global audience.
Increased output efficiency by embedding brand consistency directly into existing video workflows.

Selected work from 2022-present

Role: Creative Direction, Design, Development,

Product Design & Brands

CANTOR FITZGERALD - RED ELIXIR - ASCENIV

Designed marketing products to drive sales and increase brand awareness among consumers. Developed content strategies focused on attracting new customers through advertising, branding, and informational campaigns.

Created a range of content for Cantor Fitzgerald, including promotional videos, app design, conference materials, billboards, and various print assets.

Worked with Red Elixir Energy Drink on marketing, sales, and brand awareness initiatives. Developed social media content for ASCENIV by ADMA Biologics to enhance branding and audience engagement.

Selected work from 2020-2023

Role: Creative Direction, Design, Development,

Cantor Fitzgerald Global Health Conference APP presentation

ASCENIV FACEBOOK AD

Branded Storytelling & Interactive Experiences

PSEG - PURDUE - CFP

I led creative direction, design, and development across a series of sponsored editorial projects that translate complex ideas into clear, engaging digital experiences. Working from concept through execution, I shaped the visual strategy, user experience, and front-end build to balance strong storytelling with brand goals. Each project blends editorial rigor, thoughtful design, and interactive elements to help audiences understand financial planning, sustainability, and energy efficiency in a way that feels accessible, credible, and human.

Role: Creative Direction, Design, Development,

Next-Generation Audiences

Anticipating Tomorrow’s Consumers

Adapt to shifting audience preferences and consumption habits shaped by generational and cultural changes, emerging technologies, and evolving media landscapes.

Using a sprint process to create a social strategy to build and grow younger audiences while creating targeted engaging content that establishes brand recognition and generates revenue.

Selected work from 2020-present

Role: Creative Direction, Design, Development, Social Strategy